CALIBRATE YOUR PEOPLE.
STRONGER TEAMS. SAFER BUSINESSES.
We help farmers and agribusinesses understand how their people work best — strengthening communication, sharpening decision-making, improving responses to pressure, and building workplace relationships that run smoothly in any season.
WHY PEOPLE PROFILING MATTERS
Your people are one of your biggest assets.
Are they working at their best?
For many farming and agri businesses, managing people feels like guesswork. But just like safety, workplace performance isn’t just about ticking boxes — it’s about protecting relationships, improving communication, and making sure your team can perform at their best, under pressure, and in any season.
Calibrate Your People Like You Calibrate Your Machinery
On-farm, you’d never run a spray rig or drench gun without calibration — it wastes time, costs money, and delivers poor results.
The same goes for people.
When communication breaks down or behaviours clash, efficiency drops, stress rises, and the risk to your business increases — sometimes even leading to costly legal or insurance claims.
Family-run farms aren’t exempt. Mental injuries caused by stress, poor communication, or unresolved conflict are treated under workplace laws the same way as in any corporate environment. That means poor workplace behaviour — even in a family setting — can have very real, expensive consequences.
Efficient and adaptable communication, healthy perspective, calmness under pressure and mutual respect aren’t just “nice to have” — they protect your business, your livelihood, and your relationships.
What We Do
Turn insight into action for safer, stronger, better-performing teams.
Through People In Ag Profiling, we use Extended DISC® to uncover how each person naturally communicates and makes decisions; how they adapt to change and respond under pressure, and their working strengths and potential energy stressors.
We don’t stop at the data — we also identify emotional themes, giving you an understanding of what kind of emotional responses you might be observing or experiencing in your team. This adds depth beyond standard DISC, helping you see not just how people behave, but why.
These insights help you:
Match people to the right roles
Improve teamwork and trust
Reduce costly mistakes and misunderstandings
Keep teams steady and focussed under pressure
Strengthen safety workplace culture
Boost productivity without burning people out
Identify blind spots in personal development that limit performance or leadership potential
Whether you run a family farm, manage crews, or lead in corporate ag, understanding how your people operate is the key to building teams that work with each other — not against each other.
How People In Ag Profiling Strengthens Your Business
Safety
Clearer communication: Profiling highlights how each person prefers to receive and give information, so instructions are understood the first time — reducing mistakes in high-risk environments.
Better responses under pressure: Knowing who stays calm vs. who reacts quickly helps allocate roles in emergencies or time-critical work, reducing the likelihood of accidents.
Awareness of behavioural triggers: Understanding what stresses or frustrates people helps prevent unsafe behaviour caused by distraction, fatigue, or conflict.
Compliance
Less misunderstanding of rules: Profiling can identify who needs more detail, who prefers direct instructions, and who might cut corners if unclear — so you can tailor how compliance information is delivered.
Consistency in processes: Matching people’s strengths to the right tasks ensures compliance steps are followed as intended.
Improved accountability: People understand their role in maintaining safety standards, reducing “I didn’t know” or “I forgot” excuses.
Culture
Reduced conflict: Profiling makes team members aware of different working styles, reducing friction over misunderstandings.
Increased trust: When people feel understood and valued for their strengths, they’re more engaged and cooperative.
Shared language: Profiling gives a framework for talking about behaviour without personal criticism, creating a more respectful environment.
Additional Benefits For Corporate Ag
Cohesive, connected teams – Understand each other’s strengths, stress points, and motivators to build stronger working relationships.
Effective communication – Transform how your team interacts, collaborates, and solves problems.
Visible behavioural shifts – Apply new insights immediately for better leadership, teamwork, and decision-making under pressure.
Sustainable performance – Prevent burnout by aligning roles with natural strengths and managing energy effectively.
Better results in sales & people-facing roles – Quickly recognise customer or client communication styles and adapt your approach to build rapport, reduce friction, and improve outcomes.
Recruitment insight – Choose the right people for the role, team, and environment with confidence.
Which Profiling Tool?
We use Extended DISC® — a proven behavioural profiling tool that goes beyond the standard DISC model. It measures both:
Natural style – your unconscious, default way of operating
Adjusted style – how you adapt to meet role demands or work and team expectations
But Extended DISC® doesn’t stop there. Our approach also picks up on emotional themes — patterns in how people respond to pressure, uncertainty, and change, and the emotional drivers that influence their decisions, relationships, and resilience.
This combination gives you a far deeper understanding of:
True strengths and potential energy drainers
Behavioural adjustments made under pressure
Emotional factors shaping team dynamics, trust, and engagement
The result? Insights that are more accurate, actionable, and transformative than standard DISC — making real, lasting improvements in leadership, communication, safety, and team alignment.
The cost of not profiling your people
When people aren’t working to their strengths, struggle to communicate effectively, or operate under ongoing stress, the impact on your business can be significant:
Low awareness and misdirected effort – without understanding how they work best, people waste energy, focus on the wrong things, and struggle to work efficiently
Higher stress & burnout – leading to disengagement or people leaving
Workplace tension – even in family businesses, conflict can escalate
Increased safety risks – poor communication or strained relationship dynamics, when under pressure, can cause accidents
Expensive claims – psychological injury claims are rising across Australia, and agri businesses aren’t exempt
Who I Work With And How
Leadership and teamwork can be challenging — whether you’re running a farm business, managing staff, or juggling multiple roles in a family operation. Growth is always the starting point. I work with:
Farmers, farm managers, and business owners who want to lift their personal capacity, understand themselves more deeply, and lead with greater impact.
Husband-and-wife partnerships and farming families who want to reduce friction, improve communication, and work together with more clarity and trust.
Agri-business teams and rural consultants who are looking for an edge in how they work with each other and their clients — strengthening collaboration and relationships.
Some of my clients are small family operations. Others are larger enterprises with multiple teams and departments. The common thread is people who want to understand themselves and others better — and use that insight to perform more effectively, both on-farm and in business.
Alongside team workshops, I also work one-on-one with individuals and leaders through private report unpacks. Whether it’s a small team session, a leadership focus, or a personal profiling unpack, every option is designed to be practical, people-focused, and immediately applicable.
Workshops typically run for 3 hours (on-farm or online) and can be tailored for leadership, team effectiveness, or customer-facing roles. Individual profiling unpacks are available for owners, managers, and staff who want deeper self-awareness and growth.
A Smart Addition to Training, Education, Recruitment, Leadership In The Rural Sector
I partner with rural service-based businesses that want to add genuine value to their education programs, products, and services.
People In Ag is a powerful, people-focused tool that can be integrated as a core part of your offering — enhancing leadership development, onboarding, team dynamics, and both personal and professional growth.
I deliver profiling workshops for small to large teams, as well as one-on-one report unpacks for owners, managers, and staff. These aren’t surface-level add-ons — they’re practical insights that shift behaviour, strengthen communication, and create lasting impact.
If you’re looking for a way to expand your impact and support your clients in a deeper, more measurable way, let’s have a conversation.
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