AgriPROFILING

Working with People Isn’t Always Easy — But It Can Be Easier When You Understand Them.

What Is AgriProfiling & How Can It Help You?

Great teams and businesses don't just run on systems and processes — they run on people.

Business transforms when people understand themselves and each other, communicate with clarity, take ownership, and build real trust.

AgriProfiling gives you the behavioural insights to make that possible.

AgriProfiling is Behavioural Profiling. It is a powerful tool that provides data-driven insights into an individual's natural behaviours, communication style, and decision-making approach and much more.

In rural and regional businesses, success isn’t just about the services we provide, the products we sell, or the day-to-day operations—it’s about people.

Whether you're a business owner, managing a family farm or station, or leading a team in corporate agribusiness, understanding how people operate under pressure, respond to uncertainty, communicate, make decisions, adapt to change, and interact with others is key to building strong teams and achieving long-term success.

Which Profiling Tool?

I work with Extended DISC® (EDISC). Extended DISC® expands upon the traditional DISC model by identifying and reporting on individual’s unconscious (natural) and conscious (adjusted) behavioural style — how you shift and respond in your work environment. It picks up on the unconscious adjustments you make to meet expectations, handle pressure, or fit into your role or team. This gives a much deeper understanding of your strengths, energy drainers, and how you're really operating day-to-day — making it a powerful tool for developing leadership, communication, and team alignment that sticks.

What To Expect:

Whether you're growing as a leader, strengthening a farm partnership, recruiting for your agri‑business, or leading a team, AgriProfiling delivers clear, practical insight.

You’ll discover real behavioural patterns—your own and others’—expect easy‑to‑apply strategies to improve communication, build trust, lead confidently, and influence effectively.
In short, AgriProfiling transforms behavioural awareness into more effective leadership and more cohesive and aware teams.

Cohesive & Connected Teams

That understand each others' "strengths and stretches" in communication, decision making, motivators, de-motivators, stresses, responses etc, increasing relationships, empathy, understanding & tolerance.

Effective & Adaptable Communication

To transform interactions - the most important skill in the work environment!

Sales Skills

Help your sales and customer service team quickly identify customer buying styles and tailor their approach — increasing rapport, reducing sales friction, and improving conversions.

Visible Behavioural Shifts

With new knowledge and practical skills your team can apply immediately to how they lead, relate, and communicate. Team members learn how to respond resourcefully v's react un-resourcefully!

Sustainable Performance (Understand & Prevent Stress To Reduce Burnout)

Understand where people naturally thrive and where they’re stretching too far — allowing you to manage energy, prevent stress, and build long-term performance.

Recruitment Insight

Use AgriProfiling to profile your top candidates — revealing both their natural strengths and how they adapt under pressure — so you can choose the person who fits the role, team, and environment long term.

Custom 20 Page Report For Each Team Member + Bonus Team Report

A 20-page report is included as part of everyone's AgriProfiling workshop or consultation.

For individual team members, these reports decode behavioural patterns, communication habits, and energy drainers — building self-awareness that helps them work smarter, reduce friction, and unlock their potential.

For teams: Profiling team members allows leadership to gain a deeper lens into how your team functions — including how people respond under pressure, what drives their behaviour, and the emotional factors influencing performance, motivation, and communication. As a bonus, you’ll also receive a Team Culture Summary Report, offering a behavioural snapshot of your team’s strengths, blind spots, and how these impact trust, collaboration, and outcomes.

This report doesn’t just provide insight — it sparks change. It gives leaders and teams the practical tools to shift how they work together and elevate performance from the inside out.

Incorporating Behavioural Profiling into your business, or into training and development initiatives, strengthens the human skills that directly impact key performance indicators (KPIs) such as employee engagement, retention, communication effectiveness, team performance, and leadership capability — all of which are in high demand across today’s workplaces.

Teamwork

Optimisation

Communication

Skills

Leadership
Skills

Decision

Making

Sales & Customer Service Competencies

Behavioural Awareness & Stress Management

Book A Call To Chat With Jess

I Do Profiling For:

Corporate Agribusiness &
Rural Business

Farming
Businesses

Leaders, Professionals,
Individuals

High-performing teams communicate well—both internally and with clients.

Understanding different working styles, communication styles and decision-making styles helps reduce friction, enhance teamwork, and strengthen client relationships. For

Strong family farming businesses rely on more than just hard work—they thrive on clear communication, trust, and aligned decision-making.

Understanding how different personalities work together & communicate can reduce stress, improve teamwork, and create a more harmonious and productive workplace.

All effective leadership starts with deep connection to self-awareness and a willingness to grow. Whether you’re leading a team or running a business, understanding how you communicate, make decisions, and respond under pressure is the key to building trust, influencing others, and creating real impact, both in business and in life.

Agronomists, stock agents, and sales reps working with diverse client personalities.
Ag service providers aiming to strengthen internal team dynamics and client relationships.
Rural business owners, retailers, managers and leaders looking to improve team engagement and leadership.
Increasing sales skills

Husband-and-wife teams navigating decision-making and daily operations.
Siblings or multi-generational families working together on the farm.
Families managing employees and needing clearer communication and gaining insight as to how workers manage changes or those really busy times in the season.

Farm owners and managers wanting to improve decision-making and leadership.
Emerging leaders in agribusiness looking to develop their communication, leadership and people skills.
Sales reps or consultants aiming to build stronger relationships and communication effectiveness with clients, stakeholders and industry reps.

👥 AgriProfiling Options

Whether you're working one-on-one or developing a whole team, there’s an option to suit:

Private Profile Unpacks

One-on-one coaching sessions that help individuals understand their unique behavioural style, how they adapt under pressure, and how to use this insight to communicate and lead more effectively.

Group Workshops (in-person or remote workshops)

3-hour workshops built around key focus areas:

- Leadership Workshop

- Building Effective Teams Workshop

- 4-Steps to Effective Communication Workshop

- Enhance Sales & Service Workshop

Email Jess For Pricing

A Smart Addition to Training, Education, Recruitment, Leadership and Rural Teams

I'm looking to connect with service-based businesses who want to add value to their programs, products and services.

If you're open to exploring how behavioural profiling could be a valuable add-on to your existing business or service, I’d love to have a conversation.
I offer profiling workshops for small to large teams and one-on-one report unpacks for owners, managers, and staff— practical, people-focused tools that enhance leadership development, onboarding, team dynamics, or even succession planning. Whether you're after someone to deliver a specific workshop or you're exploring ways to expand your impact with profiling for your clients with a trusted collaborator, I’m open to a conversation to see if there’s a good fit for us to work more closely together.

My profiling service can be used at key stages of the employment journey — from supporting recruitment decisions by helping select aligned candidates, to building leadership capacity, or strengthening communication and connection within farming partnerships or rural teams.

Contact Jess

Why Understanding People In The Rural Sector Matters

Great teams aren’t built on skills and hard work alone—they thrive on clear communication, trust, accountability, and the ability to work well with different perspectives and personalities. In environments that have changes, uncertainty or time pressures, whether on the farm or in the office—it’s easy for misunderstandings, miscommunication or differing opinions to slow things down or become something else to manage.

Whether it’s misunderstandings, emotions running high, or differing personalities clashing under pressure, knowing how to manage these challenges can make all the difference in keeping your team engaged, productive, and working together effectively.

Farming families and ag teams don’t operate in isolation from real-world pressures.
Businesses and people are influenced by things like stress, uncertainty, weather, market shifts, family dynamics, etc. These things leak into their working relationships and can impact communication and decision-making.

AgriProfiling provides practical insights into the behavioural tendencies of each team member—helping you adapt, communicate effectively, and reduce unnecessary friction.