AgriPROFILING

Understanding People To Transform Agribusiness

YOUR TEAM'S COMMUNICATION —
Is It Your Greatest Strength… or Biggest Roadblock?

Find Out Now!

TAKE THE FREE COMMUNICATION QUIZ!

This quiz is designed for farm businesses, large family farming enterprises, and corporate agribusiness teams who want to improve communication, collaboration, and leadership.

Great teams aren’t built on skill alone—they thrive on clear communication, accountability, and trust.

These 15 Questions Will Help You:

Identify hidden gaps in communication and teamwork

Pinpoint what’s working and what’s not in your team dynamics

Get a personalised score & action plan to strengthen leadership and collaboration

Click HERE To See Where Your Team Or Partnership Sits!

TAKE THE COMMUNICATION QUIZ HERE

**What Is Behavioural Profiling & How Can AgriPROFILING Help?**

Behavioural profiling is a powerful tool that provides data-driven insights into an individual's natural behaviours, communication style, and decision-making approach.

In rural and regional businesses, success isn’t just about the services you provide, the products you sell, or the day-to-day operations—it’s about people.

Whether you're managing a family farm, running a small business, or leading a team in corporate agribusiness, understanding how people operate under pressure, adapt to change, and interact with others is key to building strong teams and achieving long-term success.

AgriPROFILING provides clear, actionable insights through behavioural profiling, reports, and in-depth report unpacks. These insights help you improve communication, reduce tension, and build more effective working relationships—whether within a family business, a team of staff, or a corporate environment. By leveraging these insights, you can optimise energy, resourcefulness, and teamwork, leading to better business outcomes.

Incorporating Behavioural Profiling into your Training and Development can enhance these essential skills that are in high demand in business and in the workplace

Team Work

AgriProfiling profiles support better teamwork by helping people understand how their colleagues prefer to communicate and operate day to day. When teams are aware of each other's behavioural styles, it becomes easier to collaborate, reduce tension, build trust, and work more effectively together. Leaders can also adjust their approach to suit different personalities, which strengthens team dynamics and leads to a more connected and productive work environment.

Communication

AgriProfiling profiles improve communication by helping people understand their own style and how others prefer to interact. With this insight, teams can communicate more clearly, navigate misunderstandings more easily, and build a workplace culture where people feel heard, respected, and understood. It sets the foundation for smoother conversations and stronger collaboration.

Conflict Management

AgriProfiling profiles offer a practical way to understand where tension might come from in a team. By highlighting different behavioural styles and what might trigger stress or frustration, it becomes easier to spot potential clashes early. This awareness helps teams handle conflict more constructively and work towards solutions that work for everyone.

Decision Making

When everyone understands how their team members prefer to process information and make decisions, it reduces confusion and speeds up alignment. AgriProfiling helps teams communicate more clearly, consider different perspectives, and make business decisions that are well-informed and better supported by the whole team.

Sales Competencies

When your team is out there selling machinery, ag products, or services, it's not just about knowing the product — it’s about reading the person on the other side of the conversation.

AgriProfiling gives rural sales teams the edge by helping them understand their own natural sales approach and how to spot the behavioural style of their customers. Whether they’re dealing with a practical, no-fuss farmer or a more relational buyer who needs to feel trust first, AgriProfiling teaches your team how to adjust their pitch and connect in a way that resonates.

Behavioural Awareness & Energy Management

AgriProfiling gives you insight into how your team members are really

showing up — not just what they do, but how they feel while doing it. It helps you spot when someone is working in their natural strengths versus stretching into adapted behaviours that aren’t sustainable long term, which can lead to fatigue, stress, or burnout.

These behavioural insights also reveal underlying emotions like frustration, pressure, or disengagement that might not be visible on the surface. With this awareness, managers can have more meaningful conversations, rebalance workloads, and support their team in ways that keep performance high without burning people out.

**Who is Team AgriPROFILING For?**

Farming Families and Partnerships

Strong family farming businesses rely on more than just hard work—they thrive on clear communication, trust, and aligned decision-making. Whether you’re balancing business and family dynamics or managing a growing team, understanding how different personalities work together can reduce stress, improve teamwork, and create a more harmonious and productive workplace.

Husband-and-wife teams navigating decision-making and daily operations.
Siblings or multi-generational families working together on the farm.
Families managing employees and needing clearer communication.

Corporate Agribusiness Teams / Rural Business Teams

High-performing agribusiness teams communicate well—both internally and with clients. Understanding different working and decision-making styles helps reduce friction, enhance teamwork, and strengthen client relationships.

Agronomists, stock agents, and sales reps working with diverse client personalities.
Ag service providers aiming to strengthen internal team dynamics and client relationships.
Rural business owners, managers and leaders looking to improve team engagement and leadership.

**Who is Individual AgriPROFILING For?**

Individual Leaders, Business Owners, Professionals & Emerging Leaders

All effective leadership starts with self-awareness and a willingness to grow. Whether you’re leading a team, running a business, or working with clients, understanding how you communicate, make decisions, and respond under pressure is the key to building trust, influencing others, and creating real impact, both in business and in life.

Farm owners and managers wanting to improve decision-making and leadership.
Emerging leaders in agribusiness looking to refine their communication and people skills.
Sales reps or consultants aiming to build stronger relationships and communication effectiveness with clients, stakeholders and industry representatives.

AgriProfiling gives you measurable and predictable insights for every individual on the team, as well as the team dynamic and team culture, so that you can create a
communicative, functional & productive team.

TAKE THE COMMUNICATION QUIZ NOW!

Why Understanding People In Agriculture Matters

Great teams aren’t built on skills and hard work alone—they thrive on clear communication, trust, accountability, and the ability to work well with different perspectives and personalities. In environments that have changes, uncertainty or time pressures, whether on the farm or in the office—it’s easy for misunderstandings, miscommunication or differing opinions to slow things down or become something else to manage.

Whether it’s misunderstandings, emotions running high, or differing personalities clashing under pressure, knowing how to manage these challenges can make all the difference in keeping your team engaged, productive, and working together effectively.

Farming families and ag teams don’t work in a vacuum.
Stress, uncertainties and constant change can create communication breakdowns and frustration.

AgriPROFILING provides practical insights into the behavioural tendencies of each team member—helping you adapt, communicate effectively, and reduce unnecessary friction.

On The Farm

Keep family partnerships strong by understanding how different personalities approach risk, decision-making, and problem-solving.

With Employees

Create a workplace where people feel understood and valued, leading to better retention and performance.

In Corporate Ag

Build stronger client relationships and develop a high-performing team that works efficiently under pressure.

Responses To Stress

Gain insights into how each team member responds to stress, change, and uncertainty. Equip your team with strategies to handle pressure more effectively.

Learning Styles

Understand the preferred learning styles of each individual in your team.
Tailor your training and development efforts to match these styles, ensuring more effective skill-building and knowledge transfer.

Strengths & Blind Spots

Get a clear view of each team member's behavioural strengths and blind spots.
Use this information to assign tasks, plan training, and optimise productivity, training and teamwork.
An individual profile unpack is like looking through a window into your own leadership style—it gives you a clearer view of how you show up, how others experience you, and where small shifts could create a big impact. It’s not about changing who you are, but about understanding how you communicate, make decisions, and handle pressure so you can lead with more confidence. Whether you're managing family dynamics on the farm or guiding a team in agribusiness, this insight helps you work better with others, build trust, and create a team that feels more aligned and productive.
Profiling gives you valuable insights and practical strategies that fast-track your leadership growth—whether for yourself or for emerging leaders in your team.

* 81% of our clients have experienced a significant increase in self-awareness in themselves and their teams since using an Extended DISC® workplace assessment.

-HRProfilingSolutions

How It Works:

1. Behavioural Profile Assessment:

Each person completes an online questionnaire which produces data and a map of their natural and adapted behavioural styles.

2. Personalised Data and Insights In A 20 + Page Report:
Receive a detailed breakdown of strengths, areas for development, decision making criteria, stress triggers, drivers, motivators, work style preferences, communication style and more.

3. Individual or Group Unpack (Consultation) Of Report/s— Practical Strategies:
Individual:
Discover how to adapt your leadership and communication style to build stronger relationships, improve teamwork, and reduce tension. Through the unpack, you'll also gain insights into what drains your energy, how to manage it more effectively, and how to work in a way that minimises stress and prevents burnout—helping you stay resourceful, clear-headed, and productive in high-pressure situations.

Team:
A team unpack provides a clear, data-driven insight into how each team member naturally communicates, makes decisions, and responds under pressure. It helps identify where strengths align, where differences may cause friction, and how to adapt working relationships for better collaboration. By understanding these dynamics, teams can reduce tension, improve communication, and create a more productive and cohesive working environment.

*Available as individual reports with one-on-one 90 minute private unpack sessions; or partnership or team reports with a 3 hour team workshop.

We also include a behavioural profiling team unpack as part of our team building workshop with horses. Read more here.

**Jess offers workshops in person and unpacks via zoom

ENQUIRE WITH JESS

For Established Training Companies, Educational Companies & Service Providers

Are you looking to incorporate behavioural profiling and communication development into your programs? Jess partners with rural training providers and organisations to deliver tailored workshops and individual profiling sessions. Whether you're after a subcontractor to deliver specific components or a collaborator to enhance your team’s offering, Jess is open to exploring how you can work together to support your clients.