AgriPROFILING

Working with People Isn’t Always Easy — But It Can Be Easier When You Understand Them.

What Is AgriProfiling & How Can It Help You?

Great teams and businesses don't just run on systems and processes — they run on people.

Business transforms when people understand themselves and each other, communicate with clarity, take ownership, and build real trust.

AgriProfiling gives you the behavioural insights to make that possible.

AgriProfiling is Behavioural Profiling. It is a powerful tool that provides data-driven insights into an individual's natural behaviours, communication style, and decision-making approach.

In rural and regional businesses, success isn’t just about the services you provide, the products you sell, or the day-to-day operations—it’s about people.

Whether you're a business owner, managing a family farm, or leading a team in corporate agribusiness, understanding how people operate under pressure, adapt to change, and interact with others is key to building strong teams and achieving long-term success.

AgriProfiling provides clear, actionable insights through behavioural profiling, reports unpacks and workshops. These insights help you improve communication, reduce tension, and build more effective working relationships—whether within a family business, a team of staff, or a corporate environment. By leveraging these insights, you can optimise energy, resourcefulness, and teamwork, leading to better business outcomes.

What Are The Outcomes You Can Expect?

How Does This Actually Transfer To Results?

Whether you're pursuing personal growth & leadership, navigating a farming partnership, or managing an agri-business team...
You will gain clear insights into behavioural patterns, decode how you and others naturally operate, and walk away with practical strategies to communicate better, lead with confidence and influence, and build stronger working relationships through understanding.

AgriProfiling transforms your self awareness and the awareness of others.

Cohesive & Connected Teams

That understand each others' styles in communication, decision making, motivators, de-motivators, stresses, responses etc, increasing relationships, empathy, understanding & tolerance.

Effective & Adaptable Communication

To transform interactions - the most important workplace skill!

Sales Skills

Help your sales and customer service team quickly identify customer buying styles and tailor their approach — increasing rapport, reducing sales friction, and improving conversions.

Visible Behavioural Shifts

Behavioural insights — with practical tools your team can apply immediately to how they lead, relate, and communicate. Team members learn how to respond resourcefully v's react un-resourcefully!

Sustainable Performance (Understand & Prevent Stress To Reduce Burnout)

Understand where people naturally thrive and where they’re stretching too far — allowing you to manage energy, prevent stress, and build long-term performance.

Custom 20 Page Report For Each Team Member + Bonus Team Report

Unlock powerful insights with the optional 20-page reports included in your AgriProfiling experience.

For individual team members, the report offers a personal decoding of their mindset, behavioural patterns, communication habits, and energy drainers. This level of self-awareness is the foundation for real growth — helping them work smarter, reduce friction, and unlock more of their potential.

As a leader, you gain a deeper lens into your team — not just who they are, but how they function under pressure, what’s driving their behaviour, and the hidden emotional factors that impact performance, motivation, and communication. These are the insights most managers never get access to — and they can change how you lead, coach, and support your people. You’ll also receive a Team Culture Summary Report — a behavioural snapshot of your team as a whole. It reveals the group’s natural tendencies, communication strengths, blind spots, and how these patterns affect trust, collaboration, and overall performance.

This report doesn’t just provide insight — it sparks change. It gives leaders and teams the practical tools to shift how they work together and elevate performance from the inside out.

Incorporating Behavioural Profiling into your training and development programs enhances the human skills that are directly linked to KPIs and in high demand
across today’s workplaces.

Teamwork

Optimisation

Communication

Skills

Conflict

Management

Decision

Making

Sales & Customer Service Competencies

Behavioural Awareness & Stress Management

Book A Call To Chat With Jess

We Do Profiling For:

Corporate Agribusiness &
Rural Business

Farming
Families

Leaders, Professionals,
Individuals

High-performing teams communicate well—both internally and with clients.

Understanding different working styles, communication styles and decision-making styles helps reduce friction, enhance teamwork, and strengthen client relationships. For

Strong family farming businesses rely on more than just hard work—they thrive on clear communication, trust, and aligned decision-making.

Understanding how different personalities work together & communicate can reduce stress, improve teamwork, and create a more harmonious and productive workplace.

All effective leadership starts with self-awareness and a willingness to grow. Whether you’re leading a team or running a business, understanding how you communicate, make decisions, and respond under pressure is the key to building trust, influencing others, and creating real impact, both in business and in life.

Agronomists, stock agents, and sales reps working with diverse client personalities.
Ag service providers aiming to strengthen internal team dynamics and client relationships.
Rural business owners, retailers, managers and leaders looking to improve team engagement and leadership.
Increasing sales skills

Husband-and-wife teams navigating decision-making and daily operations.
Siblings or multi-generational families working together on the farm.
Families managing employees and needing clearer communication.

Farm owners and managers wanting to improve decision-making and leadership.
Emerging leaders in agribusiness looking to refine their communication and people skills.
Sales reps or consultants aiming to build stronger relationships and communication effectiveness with clients, stakeholders and industry reps.

For Established Training Companies, Educational Companies & Service Providers

Are you looking to incorporate behavioural profiling and communication development into your programs? Jess partners with rural training providers and organisations to deliver tailored workshops and individual profiling sessions. Whether you're after a subcontractor to deliver specific components or a collaborator to enhance your team’s offering, Jess is open to exploring how you can work together to support your clients.

Email Jess

Why Understanding People In Agriculture Matters

Great teams aren’t built on skills and hard work alone—they thrive on clear communication, trust, accountability, and the ability to work well with different perspectives and personalities. In environments that have changes, uncertainty or time pressures, whether on the farm or in the office—it’s easy for misunderstandings, miscommunication or differing opinions to slow things down or become something else to manage.

Whether it’s misunderstandings, emotions running high, or differing personalities clashing under pressure, knowing how to manage these challenges can make all the difference in keeping your team engaged, productive, and working together effectively.

Farming families and ag teams don’t work in a vacuum.
Stress, uncertainties and constant change can create communication breakdowns and frustration.

AgriProfiling provides practical insights into the behavioural tendencies of each team member—helping you adapt, communicate effectively, and reduce unnecessary friction.